NICKRAD
ANDALIBI
ABADAN
Art Director


Overview
Alexandra Park, a vibrant part of Toronto rich in history and culture, underwent an exciting transformation in 2024 with the revitalization of its beloved basketball court. This project aimed to strengthen community connections through engaging activities and programs. The grand reopening took place in September, featuring special guests such as John Tavares of the Toronto Maple Leafs, athletes from Canada Basketball, and several Sportsnet on-air personalities, all of whom participated in a thrilling celebrity tournament.
My Role
Sponsorship played a pivotal role in the success and impact of this project, making the creation of the sponsorship package deck one of our top priorities. This deck was designed to appeal to high-profile potential partners, with a focus on driving conversions—and we delivered on that goal. Once the sponsorship phase was secured, we shifted our attention to planning the grand opening event: a celebrity basketball tournament. To make the event unforgettable, we designed immersive activations that ensured a memorable experience for the entire community.









