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Overview 

East of 28 is a women-led financial wellness consultancy dedicated to empowering women to unlock their full potential. The company champions self-growth, financial freedom, and wealth-building, fostering confidence and independence. As a bold new brand aiming to disrupt an industry dominated by giants, we knew we had to take a fresh and innovative approach to craft a standout brand identity that commands attention and drives change.​

My Role

For this project, I took on the roles of art director and graphic designer to develop an identity territory for the client. My work included designing a series of logos, curating a collection of imagery, and crafting copy to showcase the tone and language to be used. The focus for Territory 1 was to create an identity that honors traditional values while inspiring a forward-looking vision for the future.

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