NICKRAD
ANDALIBI
ABADAN
Art Director
Overview
This campaign for Crocs aims to increase awareness of their adult line products while playing on the nostalgic aspects of relevant childhood memories that came with outdoor adventures. The campaign challenges adults to have fun and unleash their inner child, with Crocs.
My Role
For this campaign, I took on the role of Art Director, overseeing the creative direction and visual design. While crafting compelling visuals was a primary focus, I recognized the importance of pairing them with strong, cohesive messaging to maximize impact. To achieve this, I collaborated closely with my copywriter, engaging in brainstorming sessions and refining ideas together to develop the campaign’s copy. The result was a campaign that was not only visually striking but also strategically aligned with its objectives.
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