NICKRAD
ANDALIBI
ABADAN
Art Director
Overview
This campaign required introducing a relevant new product to the market for an existing brand of choice. The brand that was chosen by my group was Dyson, and the product we decided on introducing was a new hand dryer that air filtration using UV-C lights that sanitized the hands using micro fluid sanitation. The market segmentation that selected for this product was private schools and education centres, these are dense locations with high levels of physical interaction, therefore there is need for higher levels of hygiene management. This segmentation would require B2B marketing that focused on the message that better hygiene management would lead to healthier students and in turn a better education experience. Below you can find the renders I created on Blender and the advertising executions that were created for the project.
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This project demanded more than the standard art direction techniques I had employed in past campaigns. Rising to the challenge, I took the initiative to learn Blender in a short period, enabling me to create realistic 3D renders of the product. Beyond these renders, I also took on the creation of videos, print ads, and website mockups, ensuring a cohesive and comprehensive execution of the campaign’s vision. Below, you’ll find the Blender renders and the advertising materials I developed, showcasing the versatility I brought to this project.​
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My Role
