NICKRAD
ANDALIBI
ABADAN
Art Director
Overview
This campaign aims to expand Gatorades target market by focusing on new demographic, Trade workers. It's no secret that Trade workers are some of the hardest working people and this campaign shows that Gatorade recognizes that. The design of the campaign is inspired by construction equipment tool brands, furthermore it showcases that it is the official sports drink of Liuna Local 183 (the largest construction union in Ontario)
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For this project, I took on a dual role, combining Art Direction with Strategic Planning to create a cohesive and impactful campaign. I not only developed the visual identity and creative concepts but also worked on shaping the overarching strategy to ensure the campaign aligned with its objectives and resonated with the target audience. This holistic approach allowed me to craft a campaign that was both visually compelling and strategically sound. Below, you’ll find the visuals and materials that showcase the final work.
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My Role
Showcasing the hydration and performance benefits Gatorade provides for industry workers through engaging visuals and displays.