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Overview 

GEN WE is a dynamic startup dedicated to bringing people together through shared activities. As a burgeoning company, we recognized the need to develop a strong and cohesive brand identity. This project involved crafting a distinctive logo, selecting a vibrant color palette, choosing complementary fonts, and shaping the overall brand aesthetic. Our goal was to resonate with a younger audience by creating an identity that embodies energy, inclusivity, and approachability.​

My Role

For this project, I took on the roles of designer and graphic designer, contributing across multiple areas. I developed the initial logo variations, explored different imagery styles, and designed concept posts for social media. Additionally, I worked on the UX and UI design of the website page and crafted the presentation deck to showcase our work and concepts effectively.​

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