NICKRAD
ANDALIBI
ABADAN
Art Director
Overview
Motomaster has been providing automotive parts since 1933 but faced problems with brand recognition and awareness. This campaign was created to show that Motomaster knows what it means to be a true car owner, and recognizes the commitment, work, and memories that come with it. Furthermore, the campaign manages to showcase a variety of different products that Motomaster offers.
My Role
Although my primary role on this campaign was as an Art Director, I pushed beyond the traditional boundaries of the role to fully realize my vision. Working under a tight timeline, I developed two variations of the campaign: one aligned with the team’s initial discussions and the second, featured here, which was a concept I was deeply passionate about bringing to life. To execute this version, I took on additional responsibilities, including crafting the copy and making strategic adjustments to refine the overall approach. In the end, the effort paid off, as the campaign was not only completed successfully but also received exceptionally positive feedback.
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