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Overview

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Toofar is a timeless, original comedy sketch show that blends humor with sharp wit and charm. What began as a series of successful comedy skits on TikTok quickly evolved into a full-scale production. The overwhelming response inspired us to take the show to the next level. The following work highlights the branding and promotional content developed to bring Toofar to life.  The campaign also involved a premiere at TIFF with over 150 guests in attendance. Links to the first episodes are included below.

My Role 

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Cinematographic Posters

In this project, I took on the roles of Art Director, Brand Strategist, and Event Coordinator. My responsibilities included shaping the visual identity and crafting the promotional content that brought the Toofar brand to life. A key milestone of the campaign was its premiere at TIFF, which welcomed over 150 guests. I led the organization of the event, overseeing logistics, and conceptualizing engaging activations to enhance the guest experience.​​​

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Before

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Branded Merch

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Behind The Scenes

Links

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