NICKRAD
ANDALIBI
ABADAN

This concept campaign was designed to reach PC gamers and motivate them to use Xbox's PC gaming platform, Gamepass. Research showed that Gamepass didn't have an awareness issue when it came to PC gamers, but instead PC gamers rejected Gamepass because they didn't recognize Xbox as a PC brand. The proposed campaign tackles that issue head on, connecting with PC users directly and exclusively, not only would the campaign resonate well with PC users, it would earn Xbox recognition in the PC community. This campaign is easily adaptable to different locations and has a strong social cause that will get traction through publicity and social media.